ALYSSA VALLECORSA
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• VISUAL DESIGN •

JOURNAL

AAU • WNM 830 OL2 • GDS

Module 1

  • Completed this week:
    Design process timeline, elevator pitch, midpoint materials and prototype link
    Gather inspirational visual design sources: QuizUp, Mastropasqua and WebMD
    Assignment 1.1: Write an Introductory Paragraph
    Assignment 1.2: Create a Timeline
    Assignment 1.3: Create a Journal and Provide a Link http://www.alyssavallecorsa.com/visual-design-journal.html​
  • To complete next week:
    Review the visual design process, Moodboard - Roughs
    Assignment 2.1: Ongoing Visual Design Work
  • Issues/concerns: Stay on top of design work and complete/submit early for feedback if possible.​

Module 9

  • Completed this week:
    ​Font management; web fonts; considerations for web typography.
    Create a rough web prototype.
    Journal & feedback Question
  • To complete next week: (and into Thanksgiving week)  online prototype update according to user testing feedback from color scheme.
    Research logos and tagline 'Time is Brain' for usage
  • Issues/concerns:  developing an aesthetically pleasing presentation (like peers) for final.

Module 2

Week 10

  • Completed this week:
    Name/tagline exercise, list of prospective names/taglines
    Inspirational logos
    20 keywords exercise (mood boards)
    Moodboards - Roughs (3 total, in three distinct styles)
    Update Journal
  • To complete next week:
    Moodboards - Refinements
    Logo - Roughs (6 - black and white)
  • Issues/concerns: Update links to previous iterations and user testing feedback
    Stay on top of design work and complete/submit early for feedback if possible.​
  • Completed this week:
    Review type anatomy & concepts of font, face, and family
    Refine Visual Design Mock-ups - prepping online prototype
    Logo and tagline (title of project) redesign
    Research registered tags and logos
    Journal & feedback Question
  • To complete next week: Journal and timeline updates.  
    Prep for user testing
    Acquire testers from medical field (and medical students)
  • Issues/concerns: User testing subjects - schedule and organize.  Create an online version that can be recorded if possible.

Module 3

Week 11

  • Completed this week:
    Logo - Roughs (6 - black and white)
    Branding​ ​Considerations:​ ​Logo​ ​and​ ​Logotype
    Journal & feedback Question
  • To complete next week:
    Logo - Refinements (3 in color with labels)
    Journal & feedback Question
  • Issues/concerns: Update links to previous iterations and user testing feedback - follow-up on user testing logos with new contacts (in-class peers and hospital contacts)
  • Completed this week:
    Review visual hierarchy.
    Digital prototype - conducting 1st round of user testing.
    Journal & feedback Question
  • To complete next week: Journal and timeline updates.  
    Analyze user testing results.
    ​Begin to reiterate based on feedback.​

Module 4

Week 12

  • Completed this week:
    Logo - iterations based on Instructor and peer feedback
    Logo - Refinements (3 in color with labels - old design + new design)

    Journal & feedback Question
  • To complete next week:
    Compile existing Wire Frames
    Logo - Final (present 3 refined logo/logotype options in color)
  • Issues/concerns: Update moodboard and logos with new design color scheme - focus on syncing design elements thus far.
  • Completed this week:
    Review color, rhythm and hierarchy.
    Analyze and understand visual treatment and style.
    Analyze feedback from first round of user testing.  Reiteration of screens and considering AB testing on several screens and functions.
    Journal & feedback Question
  • To complete next week: Journal and timeline updates.  
    AB user testing to refine updated prototype v02
    Continue to update screens (scrolling, menu update, etc.)
  • Issues/concerns: creation of thesis book - need to acquire samples and design so as not to fall behind.

Module 5

Week 13

  • Completed this week:
    Layouts for interactive projects; balance and alignment for layout.
    Review interactive layouts for browser, mobile, and tablet applications.
    Journal & feedback Question - Upload one wireframe for feedback
    ​Logo iterations (top view, side view and stylized linear design)
  • To complete next week: logo finalization and color scheme tweaking.​
  • Completed this week:
    Explore concepts of visual continuity and flow.
    Study examples of "good" and "bad" flow.
    Review requirements for presenting your final digital prototype.
    Prototype v02 - updated screens
    AB testing on calculator, menu and cont. user testing of updated prototype
    Journal & feedback Question
  • To complete next week: Journal and timeline updates.  
    Prep work for final presentation.
    ​Landing page layout

Module 6

Week 14

  • Completed this week:
    Examples of grid; concept of repetition; purpose of wireframes.
    Review wireframing tools and utilities.
    Logo - refinement
    Content and feature requirements
    Journal & feedback Question
  • To complete next week:  Content and Feature requirements
  • Issues/concerns: Personal and professional side-tracking (legal issues)  Need to set aside time for grad work in lieu of time constraints due to professional duties and personal issues.
  • Completed this week:
    Typographic detail review
    Landing page
    Final Presentation and Final Specs doc
    Journal & feedback Question
  • To complete next week: Journal and timeline updates.  
    Logo Style guide
    Course review
  • Issues/concerns: Final specs doc - need design update.

Module 7

Week 15

  • Completed this week:
    Designing for web flexibility.
    Principles of responsive/adaptive web design; graceful degradation.
    Characteristics of mobile users & mobile devices.
    Journal & feedback Question
  • To complete next week: Journal and timeline updates.  Content and feature requirements submission.  Design Comps completed with integration of new logo and color scheme.
  • Issues/concerns: Catching up on late work
  • Completed this week:
    Review typographic details (including ligatures and squash characters), working with line breaks, hanging punctuation, and hyphenation for the Web.
    Web layout and logo guidelines.
    Updated web layout and social media pages.
    ​Logo style guide.
    Directed Study Visual Design Review.
    Journal & feedback Question

Module 8

  • Completed this week:
    Design guidelines for mobile; Simplify design and focus on content.
    Mobile and tablet formats; design comprehensive/mock-up process.
    Design comps - submitted with color scheme and new logo applied.
    Journal & feedback Question
  • To complete next week: Color scheme user testing.  Online prototype update.  Midterm presentation update.
  • Issues/concerns: Midterm update unable to be completed because late work not solidified - will be completing this week in order to turn in next week.
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